Omni-Channel Expansion for Global Sportswear Giant
Industry: Retail & E-Commerce
Category: Sportswear, Athleisure and Apparel
Area: B2C - Order to Cash and Invoicing
Problem Statement
A German sportswear retailer needed to launch a global B2C omni-channel model in the Indian market within a strict 7-month timeline.
The primary objective was to deploy the standardized global framework while solving for India’s complex market-specific invoicing and compliance with minimum alterations to the core global architecture.
Solution Approach
Using a "Glocal" strategy (Global standard, Local compliance):
Vendor Integration: Identification and onboarding of invoicing tech solution provider.
Parallel Workstreams: Rapid deployment of unchanged global features alongside the development of India-specific modules.
Challenges faced and how we tackled them
Vendor Scope Creep: Invoicing integration required strict boundaries.
Management: Extensive discussions focused on limiting features to "must-haves" for market viability.
Regulatory Compliance: Indian laws required specific physical invoice designs and tax logic.
Management: Rapid POCs to resolve integration hurdles, supported by strong cross-functional governance between Tax, Business, and Supply Chain teams.
Solution Implemented
The team implemented the global "Order to Cash" model with specific localized modules:
India-Specific Logistics: Customized "Pick, Pack, and Ship" processes for local warehouses.
Real-Time Invoicing: Integration with third-party systems for real-time invoice and credit note generation and reconciliation.
Result / Outcomes
USD $179.9M
Annual Revenue in Year 1
USD $67.45M
Revenue Increase in Year 1
Increase in Annual Revenue
59%
USD $1.05M
Cost Reduction
32%
Reduction in Order Cancellations